Smarter Messaging [Mike Jones, UK] » positioning http://www.smartermessaging.com How do we enable smarter conversations? Sun, 07 Feb 2010 15:29:30 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Wading through the layers http://www.smartermessaging.com/2008/11/13/wading-through-the-layers/ http://www.smartermessaging.com/2008/11/13/wading-through-the-layers/#comments Thu, 13 Nov 2008 13:44:49 +0000 Mike Jones http://www.smartermessaging.com/2008/11/13/wading-through-the-layers/ I’ve started reviewing the presentations and messages we’ve developed internally around the security product set and talking to the people in our company with more experience than me in this area. There are a couple of things that instantly strike me:

  1. Too much, too much, too much. A.k.a. the 50+ size monster PowerPoint files.
  2. Related, the customers don’t care about half of the “features” we talk about.
  3. This is so similar to the position Brightmail was in a year and half ago when I joined the company (or the Symantec Mail Security 8300 Series with AntiSpam and AntiVirus as it was lovingly known then)

First task has got to be simplification and a focus on three or four key areas that people actually care about. I have a meeting this afternoon to make a first pass at trying to get some thoughts together. I can’t wait for the Big Corp HQ to give this to us because we’ve got to get moving now to get back in our stride and off the back foot.

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