Smarter Messaging [Mike Jones, UK]

I like to think most of the IT systems I work on as being best suited to extending human capabilities in an “exoskelaton” manner. In doing so we gather data about interactions that are of varying importance that occur person-to-person, person-to-system (and even perhaps system-to-system). Sig likes to talk about passing an object through a […]

I used to be an avid Gillmor Gang listener before the canned it at its peak in something like a Faulty Towers/The Office move. I also listen to the TWiT podcast but recently I’ve become rather disappointed by its content which I’ve decided is best labelled “Technotainment”.  The biggest difference between the two shows is […]

What is the cost of sending an unpersonalised and untargetted email once you:

collect the data from them
give them a taste of tailoring in action

While working on my currect project which involves working for a large IT supplier the question above struck me.
What the client initially got excited about I’m sure was the ultra-personalised nature of […]