January 25th, 2007
Smarter Messaging?
I’ve just moved the site over from my old domain “collaborationconsultant.com” to this new one “smartermessaging.com”. I did this for a number of reasons but the biggest is that I was not blogging stuff because I felt it didn’t fit under that banner very comfortably.
Why Smarter Messaging?
In the last two businesses I’ve been involved in I’ve tried to get across to customers the concept of “Smarter Conversations”. My last business was actually called Smarter Conversations Ltd (even though the trading name was Bubble) and on my business card I had “Enabling Smarter Conversations”. The concept was inspired by a guy called Hugh McLeod (warning: some bad language) but my variation on it in making it relevant to my field is this:
If I can give you tools and skills that enable you to have the clearest, most up-to-date data when you are engaging with customers, partners and colleagues then you can have smarter conversations.
With my Bubble business this involved creating mobile applications that roaming staff could send and receive data from. With my current role it is giving people secure access to Instant Messaging applications so they can have timely synchronous conversations with each other.
So the reason I settled on “smarter messaging” as opposed to “conversations” was because I hope to be able to extend the application of this concept into all the areas I’m currently involved in and the things I hope to do. Fun times ahead…
technorati tags: smarter, conversations, messaging