Smarter Messaging [Mike Jones, UK]

Been doing some more thinking about processes today and hit upon this thought of Fluid-Strict-Processes… you like that? I just made up a word I think!

Here’s the pitch:

Strict - you must follow the current process
Fluid - you can change the process at a moments notice

This collides with the concept of trying to promote process to Small and Medium businesses that don’t currently embrace them in a formal fashion.

Have some process, follow it, test its results, change it, test it again, etc!